Comments on: Shopping for Marketing Automation

By: How to Generate a Steady Flow of Inbound Sales Leads « Cold Calling 2.0: Create Predictable Revenue

Tue, 23 Sep 2008 20:05:12 +0000

[...] for our webinars, which is a great lead nurturing tool. Solutions like Eloqua, Pardot and other marketing automation tools help with this at a different level. However, most businesses that I speak with don’t [...]

By: Inbound Marketing Methods « Kartik Trivedi

Inbound Marketing Methods « Kartik Trivedi — Tue, 02 Sep 2008 15:56:43 +0000

By: Fred

Fred — Wed, 04 Jun 2008 21:23:14 +0000

Hi Jame,

Good post. I found this after you had already selected a vendor, but wanted to mention our company, http://www.ActiveConversion.com , for others that using your post for guidance in their search for marketing automation.

We are one of the first pure-play vendors in this category, and have been nominated by Deloitte Consulting for 2 years running as a Fast 50 Tech Company-to-Watch.

For us, marketing, and therefore marketing automation is a mix. Offline, direct marketing, search, email, and online ads all have to be able to deliver results, and our product was designed to accommodate this and be able convert leads from all these sources. And do this with minimal work and getting up to speed time.

By: The winner in my marketing automation contest « Jame’s @ Work

The winner in my marketing automation contest « Jame’s @ Work — Wed, 04 Jun 2008 18:18:04 +0000

[...] marketing automation contest So a few months ago (wow has it been that long!), I posted about my experiences looking for marketing automation [...]

By: Nick Vance

Nick Vance — Mon, 19 May 2008 21:02:21 +0000

James, please check out FirstWave at http://www.firstwave.net. Our solutions have been selected over those you list for customers to generate, score, prioritize and nurture leads. We’ve added lead generation email campaigns and e-newsletters to on-demand CRM application. We welcome your review and comments.

Regards,

Nick Vance

p.s. See our B2B Marketing Blog at http://blog.firstwave.net

By: Penang Paintball Freaks

Penang Paintball Freaks — Tue, 08 Apr 2008 02:32:44 +0000

paintball in penang…

Good post!…

By: Benny Rachamim

Benny Rachamim — Mon, 10 Mar 2008 21:18:57 +0000

Jame,

Have you had a chance to look at Eloqua? Seems to me that your listed requirements for a marketing automation vendor are in line with Eloqua’s service offering. Eloqua are considered by the analysts as the market leader in the on-demand space including: lead management, campaign management, predictive marketing and marketing automation.

Have a look..

By: Anonymous

Anonymous — Mon, 10 Mar 2008 17:41:26 +0000

Excellent post. Keep it up!

By: Live and Die by the Trial « Jame’s @ Work

Live and Die by the Trial « Jame’s @ Work — Fri, 07 Mar 2008 06:32:21 +0000

[...] are narrowing down our list. In our case hosted was essential. And well some of the hosted solutions weren’t keen on the [...]

By: Some Web 2.0 Companies have 1.0 Sales Processes « Jame’s @ Work

Some Web 2.0 Companies have 1.0 Sales Processes « Jame’s @ Work — Wed, 05 Mar 2008 04:26:01 +0000

[...] Some Web 2.0 Companies have 1.0 Sales Processes You already know, I have been shopping for marketing automation software. [...]