I just posted on the Pedowitz Group Revenue Marketer Blog.
Check it out!
Are you on Google+? I joined a few weeks ago after receiving a slew of invites from friends, Google Buzz connections, Google Wave connections and everyone else. So far we like the UI, the circles and the privacy, but usage is trickling down. I know it is for me, because frankly, I don’t have time to update Twitter, Facebook, LinkedIn, or my blogs (hence the 6 month hiatus). How on earth can anyone keep up with status updates and have time for friendships in real life?
There are lots of opinions are mixed in the industry as well:
So what gives: is Google+ the new black? Or is it the new taupe? Or is it just out?
Today on Twitter, I posted a Gawker article about Cooks Source. Twitter was abuzz with commentary:
The story is available here in the Washington Post:
A quick summary:
We are still waiting for the ending in this story, but the commentors are out in full force. Sharing stories, contacting advertisers and taking over the magazine’s facebook page. Oh and investigating other copyright infringements. And, unfortunately for the editor, Judith Griggs, they are looking to tarnish her image as well. It has been a bad day for Cooks Source.
For business, social media can be your best friend or your worst nightmare. The number one thing is to remember not to go into hiding when something goes wrong. Ask Hotel 71 Chicago. They handled a social media incident the right way, as covered in this case study. Another good idea? Social Media Training for your employees; social media is key element in your communications strategy. Today everyone has a voice in building your brand, it’s a good idea to make sure it gets used the right way.
The last tip for today? Be cautious before getting into a war of words with a writer. They’ll take to the pen (or keyboard).
I’ve been watching the Great Food Truck Race on Food Network. It is just like the other competition shows with teams, challenges and eliminations. The thing that has impressed me so far: The Nom Nom Truck. I have no idea is their food is any good, but their marketing strategy is spot on.
They have been rolling over the competition with a few key ideas:
Find the right partner
At a stop in Texas, they contacted a local gourmet food market. They figured, Vietnamese sandwiches in Texas might be a hard sell, but going where the “adventurous eaters” go is where they’ll find there customer base. The market made announcements and also helped the team out during a challenge.
In New Orleans, they parked in front of the Pinkberry store. Considering all of the yogurt chasers that chain attracts, the customers would embrace this LA-based food truck too.
Make it work for you: find a complementary product with the same customers you have. It is a lot harder to move upmarket or downmarket via your partners. It is an easier sell when you are already talking to the same people
Your fans are influencers
For the first challenge, the trucks went south to San Diego. The Nom Nom truck went to Facebook and their fans told their friends in San Diego. Suddenly it was a trending topic among SD college students. Sell-outs ensued.
Make it work for you: when you have news, tell your customer right away. You never know where their networks may reach.
What marketing lessons have you learned from the food truck craze?
I typically visit the farmer’s market weekly. Last summer, or maybe the summer before I discovered Blue Chair Fruit, a local jam/spread/marmalade maker. They make the best jam I’ve ever tasted, I am sure I am know to the Blue Chair team as the girl who stops by every week to try all of the samples. (I like the stone fruit and berries the best so far.)
I’ve chatted with the owner/creator, Rachel, regularly about her upcoming book, all of the flavors and the typical banter. It’s great to be able to meet the purveyors, and that is one of the main reasons I go to the market (and of course the fact that is fresher and tastier).
A couple of weeks ago, I noticed Blue Chair was on twitter and facebook. I “liked-ed” them on Facebook and the next week when I was at the farmer’s market, Rachael commented “Hey, you are our newest facebook fan!”
Facebook moved from online to reality!
A few weeks later, I gave Blue Chair a shout on twitter.
And sure enough, at the market I met Jamie, and she was holding 2 jars for me.
We all know twitter is a great way to connect with people online, but it great to take that connection offline too. If you have a business where you meet your customers in person, encourage them to follow you online and off. And reward them for participating in the conversation. Your customers (and your revenues) will thank you.
I saw this tweet from @PaulaJohns
and this Mashable article. All I can say is….
(BTW this cartoon originally was about Walmart)
Earlier this week, as I was headed home, I passed EA Active. EA is rolling out a few pop-up store/demo stations to lure fitness-minded women into buying video games this holiday season. I like the concept of the pop-up store, it reuses vacant space and offers retailers a low-risk way to try something new. Pop-up streetfood malls anyone?
This store opened a few weeks ago, and is shiny an new the same way current retail stores are: clean lines, modern furniture, etc.
I hadn’t passed this location since it was completed, and I did a double take when I saw this sign in the front window:
Twitter and other forms of social media have been critical to the success of new school food carts. Local businesses use Yelp, respond to reviews, and place targeted local ads. Big Business is using Twitter as a customer service channel. And now, as witnessed above, brick and mortar retail is using social media to connect after hours.
So I’ve spent a bit of time over the past couple of months thinking about PR and social media. It is interesting because suddenly a lot of people are controlling or impacting your message (as a business). Intentionally or not. And this time around everyone contributes. Positively and negatively. My thoughts? PR agencies, in the traditional sense should serve as facilitators, participators and filters for the new flood of info.
We discussed this very issue in my marketing training with @jessica_misspr and @shonalnarayan after recapping some of the commentary on the PR 2.0 chat, so I thought it was a good time to get some feedback on a presentation I’ve been experimenting with. 90% of the experimenting was around being more visual, but I had a brainstorm and outlined this idea. Comment away, it’s on slideshare (check the notes too).
So I wanted to call this post “to tweet ot not to tweet,” but that is clearly played out.
After being a pretty avid user for the past 6 months or so, I thought it was time to save some observations and tips. I first joined Twitter to update my Facebook status without using a data plan from my cell phone. (Yup, I’m cheap.)
Here are some upfront notes: my tips are aimed at people who are using twitter for b2b marketing, market research, networking or personal branding the tips might not apply to you if you have different goals and objectives.
Let’s get started. Here are my tips on using twitter effectively:
Choose your name wisely. With your online identity you have a couple of choices. Use your real name, use your nickname, use your hacker name, or be random. If you are trying to brand yourself, I’d stick to something that is a lot closer to your name and a lot further from Britneys1stfan. But don’t forget that in Twitter characters count. So if you have a 20 letter last name, please don’t follow the first_last format. Considering that every reply or direct message much include your username, you don’t want to eat up 40 characters on the name alone. Try to stick with something in the neighborhood of 20 characters or less.
Follow your interests, not the crowd. There are zillions of “best people to follow on Twitter lists.” They usually include celebrities: tech, pop culture or business. These lists are irrelevant if those people don’t discuss stuff you care about. Seek out people that discuss the topics you are interested in. Use Twitter search to look for conversations using keywords you are interested in. Look at your favorite blogs, magazines, newspapers, organizations, and people to see if they are on Twitter. That’s who you should follow — not the 100K+ follower-club members because they are on the list.