What’s PR 2.0 anyway?

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So I’ve spent a bit of time over the past couple of months thinking about PR and social media.  It is interesting because suddenly a lot of people are controlling or impacting your message (as a business).  Intentionally or not.  And this time around everyone contributes.  Positively and negatively.  My thoughts?  PR agencies, in the traditional sense should serve as facilitators, participators and filters for the new flood of info.

We discussed this very issue in my marketing training with @jessica_misspr and @shonalnarayan after recapping some of the commentary on the PR 2.0 chat,  so I thought it was a good time to get some feedback on a presentation I’ve been experimenting with.  90% of the experimenting was around being more visual, but I had a brainstorm and outlined this idea.  Comment away, it’s on slideshare (check the notes too).