June 18, 2001: Letter to the Editor in the San Jose Business Journal

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This is the last dinosaur I think I’ll be digging up.

Editor:I saw your April 20 op-ed column on the relationship between PR people and journalists. The major challenge of public relations is providing valuable information to journalists and still making their clients happy.

Tough line to walk, and you really stressed the importance of looking at things from the other side, for journalists and PR people. Thanks. Your advice should really help me progress in my new career as a “flack.”

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