So a few months ago (wow has it been that long!), I posted about my experiences looking for marketing automation software.
I ended up choosing Pardot for my needs. I’ll do a series of posts on my experiences implementing Prospect Insight and using the software for the past 2-3 months.
First up, why did I choose this application instead of the others? I eliminated quite a few choices since they didn’t offer any sort of no risk trial. I didn’t need a completely functional trial, I wanted to feel out the interface.
I was looking for something that would handle the following:
- Email lists and email communications
- Integrate with my CRM application (salesforce)
- Offer lead scoring/profiling
- Create rules based automation (if you do this you get this)
- Track web visits
- Be a hosted application (SaaS)
When I uncovered Pardot, I contacted them via a webform, and they got back to me with in one business day. (One vendor took 4 weeks to respond to my web request, too bad for them.) My salesperson Derek Grant was great. Really attentive and answered all of my questions. (I ask a lot of questions!) Even better I had a feature request, something minor, that he forwarded off to his support team. And I wasn’t a customer. I LOVE vendors that take inputs from all sources.
Pardot has an online demo available with dummy data. They also have a 3 month money back guarantee. This made the decision a no-brainer for us, they offered an extensive feature set meeting our needs, and great pricing. Prospect Insight’s feature set was on par with Eloqua, but was easier to use and less expensive. It was also a little more polished, cohesive, and consistent than some of the other, newer automation suites competing in this space. A few of the applications I was considering seemed to be missing the “fit and finish” I expected for an application at the price point of $10K/year and up.
Once we started implementation, the team was great. Our implementation manager, Adam Blitzer, has been really responsive and accessible. We have exchanged a million IMs, and I have made a few suggestions that have even been implemented! Great! Anyway the team is really great and they really helped to make our implementation as easy as possible. We are pretty complicated, we have a few different websites and identities. As a result we have spend a good deal of time figuring out how to route things back to its appropriate source and keep things simple for us. Pardot’s team was really great at giving us advice on best practices, using the applications and some useful approaches.
These are a few of my initial thoughts, more coming soon.