Marketing Website: “We hate spam as much as you do!”

Standard

^^^^ Then why do you send me unsolicited emails?  I am a member of a well-known marketing networking website.  And this site is possibly the worst offender of following the best practices of email marketing.

So there are a few rules we are all supposed to follow:

  • Easy and obvious unsubscribe process
  • Letting the users choices on the messages they’d like to receive…

If you subscribe to their mailing lists, things are normal in email-land, with a conventional subscribe/manage preferences/unsubscribe process.

Here’s the privacy policy:

If you decide to become a member, you will receive a short series of orientation emails. From time to time, members may receive notification of new services, changes to policies or price adjustments. We will not send you other email at the address you provide, except for infrequent communications to resolve issues that may arise with your own MarketingProfs.com account. More routine announcements are made in the Newsletter, rather than via email.

The user’s contact information is also used to send a newsletter if you are a member or subscribe to the newsletter. Special offers are sometimes sent to subscribers as well on behalf of third parties. But these third parties do not have access to your information since we alone send out the emails. However, all recipients of the newsletter may opt-out of receiving future newsletters or offers when so desired, and are given opportunity to opt-out of these emails at any time – at the bottom of each newsletter or by using the My Account link on the right and bottom navigation bars on the site.

It sounds pretty normal here.  But when you sign up for basic membership to the community, you are also signing your life away (or at least your inbox).

And when you login to the preference panel, with an unpaid membership, here is what you get:

Screenshot of email preferences pane

Screenshot of email preferences pane

Recap:

  1. You must opt-in to our newsletter to join the community
  2. You have to accept these pitches from 3rd parties

But wait, let’s review the privacy policy again:

However, all recipients of the newsletter may opt-out of receiving future newsletters or offers when so desired, and are given opportunity to opt-out of these emails at any time – at the bottom of each newsletter or by using the My Account link on the right and bottom navigation bars on the site.

But if I choose to remove myself from these lists, I have to cancel my membership.

It’s easy.  Accept our emails or go away.

How’s that for best practices?

Looking for more on email?

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