Does Zagat Mobile actually know what mobile users do?

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Saw this ad on BART a couple of days ago.  Pretty cool, Zagat has launched a mobile site.  I guess they don’t use cell phones though.   The copy here makes no sense.

Paraphrased: Fire up your phone’s browser and text XXXX to get ratings on the go.

When was the last time you used your phone’s browser to text?  Funny I don’t remember the last time either.

The copywriters failed here.  This makes absolutely no sense.

 

Zagat Mobile Ad

Zagat Mobile Ad

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