Saw this ad on BART a couple of days ago. Pretty cool, Zagat has launched a mobile site. I guess they don’t use cell phones though. The copy here makes no sense.
Paraphrased: Fire up your phone’s browser and text XXXX to get ratings on the go.
When was the last time you used your phone’s browser to text? Funny I don’t remember the last time either.
The copywriters failed here. This makes absolutely no sense.