I got this really helpful and useful email today. Here is is verbatim (name removed)
I hope this finds you well. I saw you registered for the webinar next Tuesday. I will be your primary point of contact and wanted to see if there is any other information I can provide in the meantime? Please let me know if there is a good time to reach you.
Thank you very much.
Wow. Glad they could be of service. Unfortunately, I don’t remember which webinar I registered for next Tuesday, because I have registered for 5 over the next 2 weeks. Sadly to say the sales rep here didn’t mention a company name, as I said this email was verbatim. Or anything about the sort of help info he could provide about his service. Maybe I should skip the webinar, and ignore the solution due to poor sales training. Honestly he could have attached a datasheet or white paper on the solution and that would have been far more helpful.
I know this is obvious, but lets reiterate what is critical to an effective email:
- Be clear about your affiliations
- Don’t forget to introduce yourself with what you do, who you represent, and how you can help. In detail.
- Have a clear call to action (or next step)
But as for this email. I think I’ll just send it straight to the trash.
Looking for more reminders? Email communications tips.
— Jame Ervin