I wish this was a joke. This is the text from an email I received from the CEO of Sys-Con Media, Fuat Kircaali after a series of emails where I offered some constructive criticism on ways I thought they could improve their site, and make it more useful for me as a potential advertiser (and consumer of content.)
“Here is what would help most, for the content on your site. Trim down the vendor lists to at least the ones relevant to the topic. (I always see companies like ours in the list following CRM articles) and them make the links function. Linking back to other content on your site, as a tag, or to the category. Of course this will help with the navigation, and also make these list useful items to support your content. As a vendor I LOVE coverage. But 90% of the time the coverage doesn’t count since it isn’t on topic pages relevant to my business. This new service looks like a good way to tie together all kinds of related content from your site, but at this stage, monitoring our traffic and marketing efforts, we haven’t seen much, if any traffic from your site. Maybe we can look into this in a few months to see if things change or improve. I really appreciate the prompt response and attentive service. This is also something that is critical for us in choosing advertising partners. Look forward to reviewing how you guys grow and change in the coming months. The update is definitely a huge improvement over the previous generation website.”
His response to the email above:
“Look forward to reviewing how you guys grow and change in the coming months.” (???)
Who the fuck you think you are, lady? Are you fucking out of your mind?
You are certainly mixing SYS-CON media with some other company. The reason you heard from the CEO of the “most powerful” tech media company in North America today is because he could not believe your email, out of more than 4,000 contacts who received the same email, you had to be the only bitch with a big fucking mouth.
Mind your own business and keep your ideas to yourself and the following.
I asked editorial to “trim down” your coverage.
Who do I think I am? A potential customer who deserves to be treated cordially with respect. Can’t say the same for you Mr. Kicaali.
So my request? Don’t reward them by following them on Twitter, or reading their articles or patronizing them with your advertising business. Anyone who thinks it makes good business sense to curse out any potential business partner, or really anyone else is clearly unprofessional and not worth supporting with my advertising dollars. So this is my last moment wasting energy (and $$$), and I hope you do the same.
I am happy to do business with mature vendors, who treat prospective clients with respect and dignity. Like every other trade publication out there.
— Jame Ervin