A/B Testing Roundup


Looking for some ideas on best practices in landing pages and emails?  I turn to Which Test Won and ABTests.com to check out the daily tests.  The results may surprise you.

Here is a great story from the 37Signals blog.  They started testing conversions on the signup page.
From the post:
Over 42,000 visitors were presented either the original page or the long form page. The results were completely surprising. The long form page had a 37.5% increase in net signups compared to the original. Amazing right?
Sometimes telling a long story is better than the short list.  Check out the full post here.

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